Bill Pritchard
I Am

UConn PSA: Unleash Your Potential from UConnDMD on Vimeo.


To tell the story of what makes the UConn experience unique, we froze moments in time and shared them in a nationally broadcasted commercial. This was done using a method of filming called "Time Slice" where any instant could be held and re-framed, giving the effect of moving through a world where time had stopped.

We developed our own system and workflow to capture and utilize the footage using 24 GoPro cameras, each recording full HD video. In post, we were able to select a split-second and change the angle, highlighting the UConn brand.

Making of

The Making Of "UConn - Unleash Your Potential PSA" from -ATION Digital Media Agency on Vimeo.


Printshop example Jefferson taking the shot